Safety, Operations, and Launch Details in One Place
Brief student affairs, IT, and executive sponsors with everything they need: opt-in paths, crisis routing, implementation timelines, and the value proven in our pilot programs.
Product Overview & Outcomes
Set expectations for how Pulse fits alongside existing student-success work.
Pulse is an AI-powered SMS platform that checks in with students, answers questions 24/7, routes risks to staff, and gives admins real-time insights and alerts.
Early identification of at-risk students, higher staff reach to low-engagement students, deeper qualitative insights, and a +1-2% lift in persistence vs. control (measured).
Every 7-12 days Pulse sends an empathetic check-in by text; students reply in their own words; AI flags risk patterns; staff only follows up where it matters.
Pulse automates outreach and triage so staff only step in when students are flagged as needing help, keeping workload focused on the conversations that matter.
Student Experience
Keep outreach human while staying within students' existing habits.
No. Everything is over SMS.
Everything that touches persistence: basic needs, finances, belonging, mental health indicators, time management, registration hurdles, and the academic issues that flow from them.
No. Pulse uses a semester itinerary (not the same message every week), cohort-specific campaigns, and rate limits. The first text is a transparent welcome with clear opt-out instructions.
Students can reply "STOP" at any time. Opt-out handling is baked into the welcome copy and ongoing follow-ups.
Opt-in, Consent & Deliverability
Two compliant paths that keep carrier trust high.
Two proven paths keep onboarding fast:
- Implied consent (common): rely on prior express consent when students provide a mobile number for education-related communications; send a welcome text with opt-out instructions.
- Explicit opt-in: simple web form or "Text YES to subscribe" promoted at orientation, portal, or email.
Texts are sent via registered 10DLC campaigns (Twilio). Education/agent use-case registration plus transparent welcome copy keep deliverability high; spam is assessed at the campaign level, not per student.
Safety, Triage & Crisis Routing
Duty of care workflows that operate even after hours.
Immediate auto-triage kicks in: the bot discloses it is a chatbot and provides crisis resources (national and local). High-risk messages are auto-flagged to your designated core team via alerts.
Treat every case as real: wellness checks or door knocks and, when appropriate and consistent with policy, campus police notification. Post-incident notes go into a protected 'Student of Concern' channel, segregated from general tools to respect FERPA and Clery boundaries.
Yes. Workflows are institution-specific. We can mirror on-campus crisis teams, campus security, or community response depending on your size and policies.
Notes stay in a segregated 'Student of Concern' channel rather than moving into broader student-success tools, supporting FERPA and Clery obligations.
Admin Experience & Analytics
Context-rich insights without adding dashboard fatigue.
A role-based dashboard with alerts, per-student conversation context, risk categories (for example: basic needs or mental health indicators), AI-generated next-step suggestions, sentiment shifts, and emerging themes such as "STEM midterms stacking up."
Yes. Role-based access (success coach vs. AVP vs. IR) with least-privilege defaults keeps sensitive information scoped appropriately.
Data, Security & Compliance
Transparency for legal, audit, and IT stakeholders.
Google Cloud Platform (GCP). AI services run on Google's stack; data is encrypted at rest and in transit.
Yes. Pulse is designed and operated to be FERPA-compliant; student data remains under institutional control.
We minimize PHI collection, segregate sensitive notes, and log access. Our team shares current HIPAA considerations and SOC 2 audit status so you can communicate the right posture to stakeholders.
The system detects and suppresses sensitive strings (PCI/PHI patterns), avoids routing them to unintended recipients, and places the record into a DLP workflow. Flagged content is purged on recurring cleans, and we can produce an internal deletion report on request.
Retention is configurable by institution; exports and deletions can be fulfilled upon request (FERPA access/deletion support).
Every administrator action is logged with exportable audit trails, so security and compliance teams can review access at any time.
Yes. Institutions can opt into customer-managed keys so your security team controls key rotation and revocation.
SSO (SAML/OIDC via your IdP) with RBAC; all access is logged for audit and compliance.
Integrations & Knowledge Base
Ensure answers stay accurate and on-brand.
No. The knowledge base is restricted to institution-approved sources (your site plus selected community resources) and curated Q&As, so answers stay authoritative and current.
The exchange is queued in the training center for staff to author or approve a canonical answer that becomes part of the knowledge base.
Pilot & Timeline
Launch quickly, measure outcomes, and build the expansion case.
A one-term pilot for up to roughly 1,000 students (pilot plus matched control), one-week setup, and full access to Pulse, analytics, and support.
Opt-in and engagement rates, advisor follow-up on flagged students, sentiment patterns, and differential persistence versus the control group, so you have a measurable case for expansion.
No. Evaluate with no long-term commitment.
Yes. Many partners begin with 200-300 students to prove the model, then scale to institution-wide cohorts when they are ready.
IT & Implementation Specifics
Data flows and controls your IT colleagues expect.
A secure roster with name, mobile number, and cohort tags. Pilots use encrypted file transfer for speed, and full rollouts can shift to API or SIS integrations that your team already supports.
We register the campaign under your institution, send a transparent welcome message with opt-out language, and follow carrier/CTIA rules.
Scoped knowledge base, retrieval-first prompting, and a human-in-the-loop training queue. Staff can edit or retire answers at any time.
Yes. Start fast with encrypted file uploads and graduate to API or SIS integrations that follow patterns your team already supports.
Governance, Privacy Notices & Records
Documented expectations for students and staff.
The welcome message makes scope and disclosure explicit (that advisors may view messages). Safety copy discloses that it is a chatbot and shares resources immediately on high-risk language.
Yes. Exports by cohort or term are available, and internal logs support incident-response and deletion attestations on request.
Ready to get started?
Share this brief with IT, student affairs, or procurement. Once you send the roster and kickoff checklist, we will lock in your launch date.